Genoa Boat Show (Salone Nautico) — the complete guide

Why the Genoa Boat Show matters

The Genoa Boat Show is more than a trade fair—it’s a Mediterranean cultural moment where industry, design, tourism and local life converge. It showcases Made in Italy yacht design, global boating innovation, business deals, and public experiences (sea trials, demos, and events). The show’s long history and strategic location make it a bellwether for trends in recreational boating, sustainability and maritime technology.

Short history (human story)

Born in 1962, the Salone Nautico grew alongside Italy’s post-war nautical boom. From modest beginnings it expanded into a comprehensive land-and-water exhibition that now occupies more than 200,000 m² of display space after waterfront redevelopment, including the Renzo Piano–designed Levante Waterfront area. Over decades it became a go-to meeting point for shipbuilders, designers, sailors and sea lovers.

What to expect at the show (visitor-centered)

1. In-water displays & sea trials—the marina is the beating heart: docked yachts, superyachts and opportunities to book sea trials. If you want to actually step aboard or test a boat, book early.

2. Themed pavilions—clear zones: sailing, motor yachts, inflatables/RIBs, superyachts, equipment & electronics, “Living the Sea” experiences, and a tech village.

3. Premieres & launches—manufacturers use Genoa to launch new models and reveal concept boats—expect world and European premieres in the show program.

4. Conferences & industry reports—business panels, sustainability sessions and market reports are presented (the show often partners with industry bodies and consultancies).

5. Side events & local culture—concerts, food stalls and waterfront activations mean it feels like a festival for families and enthusiasts as well as a trade venue.

2025 highlights (what’s new / notable)

• The 65th edition continues Genoa’s focus on innovation and sustainability, with a packed program of premieres, an expanded exhibitor list, and partners from across marine technology and luxury brands. Expect over 123 new products and numerous premieres in 2025.

• Strategic partnerships and industry reports (e.g., market outlooks presented in high-profile venues) increased the event’s global profile in 2025.

Planning your visit—practical tips (human-first)

• Tickets & passes: buy through the official show website for the latest prices, event calendar and entry rules (some areas or sea trials may require separate booking).

• Best days to attend: weekdays are calmer for professionals and test drives; weekends are livelier and better if you come with family. If you want quieter access to superyacht displays or B2B meetings, aim for mid-week.

• Getting there: Genoa is well-connected by air (Genoa Cristoforo Colombo Airport) and rail; local transit and the waterfront layout make it walkable, but expect crowds—plan arrival times and parking in advance. For private or business visitors, booking hotels early is advised during the show week.

• What to bring: comfortable shoes, weather-appropriate layers (coastal breeze), a portable charger, business cards (if B2B), and any pre-booking confirmations for sea trials/appointments.

• Accessibility & family notes: the Levante Waterfront redevelopment focused on improved access—organizers publish accessibility info and family-friendly activities each year on the official site. Check the show accessibility guide before you go.

For industry visitors (dealmakers & press)

• Book meetings early. Major shipyards and brands are appointment-driven—secure slots via exhibitor portals.

• Bring tech & legal readiness. If shopping or negotiating, have specs and legal counsel available; many transactions and MOUs are initiated on-site.

• Networking & insights. Panel sessions and market reports (often presented at Milan/stock-exchange previews) give insight into supply chains, regulation and sustainability trends.

Sustainability & innovation focus

Genoa has steadily increased attention to green technologies—electric and hybrid propulsion, materials innovation, and safety/regulatory discussions are regular features. The show often highlights policy and market reports about the future of yachting, placing sustainability and safety center stage.

Sample 1-day visitor itinerary (human-centered)

• 09:30 Arrive and pick up your ticket and map at Piazzale Kennedy.

• 10:00 Stroll the in-water docks: sailboats → motor yachts → superyacht sector (book sea trial if available).

• 12:30 Lunch at waterfront food village—try Ligurian seafood specialties.

• 14:00 Visit tech & components pavilions; attend a conference session or product reveal.

• 16:00 Meet with an exhibitor (pre-booked).

• 18:00 Sunset walk along Renzo Piano’s Levante Waterfront and evening events.

Quick checklist for exhibitors

• Confirm stand allocation and services via the official exhibitor portal.

• Arrange logistics for in-water displays and sea trials well in advance.

• Prepare launch materials, press kits, and digital assets for buyers and media.

FAQs

Q: When is the Genoa Boat Show 2025?

• 18–23 September 2025 (65th edition).

Q: Where exactly is it held?

• Levante Waterfront / Piazzale Kennedy, Genoa (newly redeveloped waterfront area).

Q: Are sea trials possible?

• Yes—many exhibitors offer sea trials and on-water demos; book early through exhibitor pages or the official site.

Q: How big is the show?

• It covers over 200,000 m² with more than 1,000 boats displayed on land and water, making it one of the Mediterranean’s largest boat shows.

Q: Who organizes the show?

• The event is organized by Confindustria Nautica and the Salone Nautico team.

Wrap-up—human note

If you’re a boat lover, a design fan, a buyer, or just curious about how culture and industry meet the sea, the Genoa Boat Show is an immersive experience—equal parts spectacle, business fair, and seaside celebration. Plan early, bring patience for crowds, and leave time to explore Genoa’s old town and Ligurian cuisine—the city complements the show as much as the yachts complement the waterfront.

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